Asedos Amazon AU

Daily sales & ads

Total sales

Units sold

Ad spend

Ad-attributed sales

Organic sales

TACOS · spend ÷ total sales

ACOS · spend ÷ ad sales

Daily sales and ad spend, last 30 days

Daily breakdown

Date	Total sales	Orders	Units	Ad spend	Ad sales	Organic	TACOS	ACOS

Ad columns fill in from the first day the dashboard recorded them. A dash means no data for that day yet.

How to read this dashboard

Each change compares with the period shown next to it. Green means moving the right way, orange the wrong way. For ad spend, TACOS and ACOS, down is good.

Total sales: Every Amazon order, from ads and organic combined.
Units sold: Every unit ordered, from ads and organic combined.
Ad spend: What we paid Amazon for ad clicks.
Ad-attributed sales: Sales Amazon credits to an ad click: within 7 days for Sponsored Products, 14 days for Brands and Display. Recent days keep rising as late sales are attributed.
Organic sales: Sales we didn’t pay a click for. An estimate: read it over 7 or 30 days, since single days can look odd.
TACOS: Lower is better. Overall reliance on ads. Under 10% is very healthy, 10–15% normal, 20%+ means sales lean heavily on ads. Falling TACOS means organic is growing.
ACOS

Reading ACOS and TACOS together

ACOS	TACOS	What it means
High	Falling	Ads are expensive but driving organic growth. Fine for a launch.
Low	Low	Efficient and healthy. Look at scaling up.
Low	Rising	Ads work, but organic is shrinking. Check ranking, reviews and stock.
High	High	Paying for sales that don’t stick. Cut or restructure campaigns.